NADDI 2014 Rx Drug Drop Box Grant Program

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NADDI is offering law enforcement an opportunity to receive a free locked box to accept unwanted and expired pharmaceuticals every day of the week in their own law enforcement facility.

Sponsored by Endo and Zogenix Pharmaceuticals, NADDI is now accepting letters authored ands signed by the top law enforcement official on their letterhead, detailing the agency’s need to receive free of charge one of these boxes.

Upon approval, the box will be shipped directly to your law enforcement agency to begin to remove these unwanted and expired medications from your community. To apply for a box, review the information and download the application letter, please visit http://rxdrugbox.org/grants/ 

For more information on how brand owners and consumers alike can curb the issue of counterfeit websites and product, please visit www.AuthentiGuard.com 

One on One with David Wicker, Inventor Magazine’s Cover Story.

Here at DSS, we are lucky to have David Wicker as our VP of Research and Development. He is responsible for product awareness and the development of solutions for clients’ documents, identification cards and brand packaging needs. As a member of the Wicker Group from 1991-1998, he was involved in licensing and implementation of newly patented print security technology to dozens of forms printers in numerous countries.

David brings over 24 years of experience in the commercial printing industry to his position and has developed trade techniques to provide user-friendly secure technologies, implemented through on-site technical training for sheet and web press operations around the country. 

David sat down to provide us with a little insight on his accomplishments. 

So Dave, tell us a little about yourself.
Well, I grew up in the Rochester area.  I started working in the printing industry while still in high school and also worked for my father as he developed graphic arts products and security printing technology.

What inspired you to take an interest in the security industry?Image
My father, Ralph Wicker, was an inventor in the field of security print technology.  He was named Inventor of the Year by NYS Eastern Patent Law Association in1995, but had been working on developing technologies since the 1970’s.  I guess you could say that security printing is in my blood.

What would you say your biggest accomplishment in the security industry is?
I would say that it is two-fold, the first being the creator of pantograph safety paper that would become the first commercial product for a very early startup company - which later became DSS.

And more recently, being part of the team that evolved DSS’s authentication technologies from modern traditional print into mobile device authentication.

Can you tell us a little about your role with the Document Security Alliance?
As a board and committee member of the Document Security Alliance, my participation allows me to not only take part in roundtable discussions about new counterfeiting techniques and anti-counterfeiting technologies methods, but also allows me to interact with industry and government entities that are dealing with all types of falsification, alteration and duplication of all forms of intrinsic objects.

You are also regularly asked to speak at local colleges, what is that like?
Being able to participate in document forensic seminars at local colleges and government venues is a way for me to share my knowledge with students and professionals about the growing issues in, not only documents, but all types of media. I also speak about how to utilize the available technology solutions to address evolving threats and how the field of anti-counterfeiting is in need of a technologically superior future workforce.

ImageSpeaking of evolving threats, how would you say counterfeiting has evolved over the years?
Counterfeiting started solely as a currency problem early in this country’s history with highly skilled professionals and expensive equipment, evolving into today’s digital threat, which presents greater challenges to brand web properties and packaged goods. As the proliferation of modern desktop publishing devices became available to the counterfeiter, visual duplication of documents and labels is as easy as pushing a button.

This is the reason we have developed our AuthentiGuard smartphone authentication technology as a way to easily tell the difference between a genuine image and a counterfeit, or a genuine website or a fake.

How do you feel companies can best combat the threat?
To start, the best way is to educate themselves about the manufacture of their counterfeited products, the point of entrance into the supply chain and the new technologies available.  By evolving their trusted anti-fraud technologies as the threats increase and not disregarding the older counterfeiting techniques. I think that the use of layered materials technology in combination with mobile authentication via ever-present smartphones will continue to help the brand owner get to the source of counterfeit manufacturing sites and their supply sources.

For more information on how brand owners and consumers alike can curb the issue of counterfeit websites and product, please visit www.AuthentiGuard.com

The Problem With Website Seal Programs

According to truste.com, 90% of adults are concerned about piracy, and 88% avoid companies that don’t protect their privacy. Because of this, companies participate in website seal programs to prove their validity and, in turn, gain their consumer’s trust and business.

In order to earn these seals, companies typically have to go through several privacy and website infrastructure checks. This process is set up to ensure there are minimal threats to a customer’s personal information. Once the website passes, the website is approved to display the seal’s artwork.

The security problem isn’t in the seal process – its the seal’s artwork. According to our online survey, conducted on our behalf by Harris Poll in January, among 1,000 smartphone users (18+), almost half of smartphone owners (48%) believe that marks such as SSL certificates and a verified symbol are signs that an online retailer is genuine.

However, without an authentication feature built directly into the artwork, anyone with a mouse can drag and drop the trusted images onto their own website - without a doubt, counterfeiters know and actively practice this. 

71% of smartphone users stated that merchant websites are at least somewhat capable of preventing online purchases of counterfeit merchandise. But is displaying an easily duplicated image all they can do? We don’t think so. 

Here at DSS, we have taken a strong stance against phishing and counterfeit websites, which is exactly why we created AuthentiSite. By building a seal with a non-transferable authentication feature, and backing it with cloud-based security look-ups, DSS’s AuthentiSite solution bridges the gap between seal programs and actual website authentication.

For more information on how brand owners and consumers alike can curb the issue of counterfeit websites and product, please visit www.AuthentiGuard.com

Research methodology:
This survey was conducted online within the United States by Harris Poll on behalf of Document Security Systems, Inc. from January 2-8th, 2014 among 1,015 U.S. smartphone owners ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please call the DSS Corporate Office at 585-325-3610.

Brand Protection Game: The Results

We had a great response to last week’s brand protection game! Our goal for this was to simply see how companies are currently handling the issue of counterfeiting.

Without further ado, the results:

1.) Has your company seen a rise in counterfeit products or websites? 

  • 100% of respondents said yes

2.) Does your company have a dedicated brand protection department?

  • 50% of respondents said yes
  • 50% of respondents said no

3.) Currently, how much of your company’s budget is allocated towards brand protection?

  • 50% of respondents said 0%
  • 20% of respondents said 25%
  • 17% of respondents said 50%
  • 0 respondents said 75% or more
  • In addition to this several respondents said “5%” or “unknown”

4.) Does your company engage in searching or tracking the web for counterfeit websites?

  • 33% of respondents said yes
  • 66% of respondents said no

5.) Has your company done anything to engage it’s consumers in the fight against counterfeit products and websites?

  • 33% of respondents said yes
  • 66% of respondents said no

The main takeaway we found from this game was that despite the fact every participant has seen a rise in counterfeit products and websites, companies are still dragging their feet when it comes to protecting their consumers. 

What do you think companies could do to help curb this growing problem? Tell us in the comments!

For more information on how AuthentiGuard can help brand owners and consumers alike, please visit www.AuthentiGuard.com 

The Brand Protection Game!

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Every major brand puts in some effort to fight counterfeit products and websites. Take our quick survey to see where you and your company rate.

Click here to take our survey!

The results will be posted here, the DSS blog, next week!

Disclaimer: all information will remain anonymous. This survey is strictly for fun and to see where you and your company stock up against the rest of the brand protection community.

For more information on how AuthentiGuard can help brand owners and consumers alike, please visit www.AuthentiGuard.com 

INSIDE THE COUNTERFEIT GOLF INDUSTRY

Counterfeit Golf IndustryIn 2013, federal agents raided a counterfeit ring in South Carolina and withdrew large quantities of fake goods. Typically when this happens, onlookers see hundreds of luxury goods or fake pharmaceuticals being confiscated, but this time it was something different – golf clubs, balls, bags and apparel. (Source)

The good news is that the chance of these counterfeit goods making it into a retail store setting in the US is slim. The bad news is that this does not apply to customers shopping online. Counterfeit golf merchandise is being purchased at the speed of broadband as consumers around the globe are unknowingly purchasing tens of millions of dollars in knock-offs from fake websites. In fact, it is estimated that 95% of counterfeit golf merchandise is located online. (Source)

On Canal Street, it would be difficult to find a customer upset that their Chanel purse is a fake – some consumers simply buy for a name. But, when consumers spend the money and do the research, they expect a high-quality product in return. Unfortunately, the majority of the time quality is not what these online customers are purchasing.

Tom Jaronski, President of The Golf Connection LLC, talked to us about the downside to counterfeit golf merchandise. “The sophistication of counterfeit golf merchandise is growing at an alarming rate– long ago are the days of quickly spotting a fake due to exterior irregularities such as chipped paint or leaking glue. Now it is all about what is on the inside. Counterfeit golf merchandise is comprised of low-grade materials and manufacturer irregularities that will cause a user’s performance to suffer such as; poor shaft composition, unbalanced interior walls and supposedly hollow iron-head cavities that instead, are solid steel.”

For now, it seems brand owners are (yet again) telling consumers to simply use common knowledge when shopping online– the age old saying “if it is too good to be true, it probably is.” By using DSS’s simple AuthentiGuard smartphone APP, consumers could identify authorized resellers online and have peace of mind that the product they just bought is of the quality they deserve.


For more information on how AuthentiGuard can help brand owners and consumers alike, please visit www.AuthentiGuard.com 

Access to Safe Medicines Announcement

We are happy to announce we will be exhibiting at the Access to Safe Medicines Global Forum in London on April 2nd-4th!

The Global Forum on Access to Safe Medicines provides a valuable meeting point for all those involved in tackling counterfeit, diverted and other unsafe medicines.

Now in its 8th year, the conference began as the Global Forum on Pharmaceutical AntiCounterfeiting, with the first conference held in Geneva in 2002.

The agenda explores many international strategies and technologies designed to address:

  • Drug Diversion and Counterfeiting
  • Out-of-date and Badly Stored Drugs
  • The Safety of Online Medicines
  • False Labeling
  • Supply Chain Security

Since 2002, there has been an increase in awareness of the dangers of counterfeit medicines in the pharmaceutical industry, national drug regulators, law enforcement agencies, international organizations and healthcare professionals have never been more active in combating fake medicines and medical devices.

Nonetheless, the problem persists and may even be on the rise in many parts of the world, including the Americas and Europe. So the question is no longer “What is the nature of the problem?” but “How do we collaborate to combat the problem and what is the best way to do so?”.

With its established and exceptional mix of stakeholder participation, the Global Forum on Access to Safe Medicines provides an ideal forum to discuss these questions. Collaboration between the pharmaceutical industry, DRAs, customs and police, pharmacists, doctors, nurses, policy makers and patients is now generally recognized as essential for the most effective policies to combat fakes. 

The conference not only brings these groups together, but also adds another essential stakeholder element: suppliers of anti-counterfeiting services and technologies. This makes the Global Forum a unique opportunity to see the latest in anti-counterfeiting technologies and to hear how they are – or could be – applied by individual companies, DRAs or consortia. Source 

For information on how to come see us at this exciting event, click here 

For more information on how brand owners and consumers alike can curb the issue of counterfeit websites and products, please click here