Brand Protection Game: The Results

We had a great response to last week’s brand protection game! Our goal for this was to simply see how companies are currently handling the issue of counterfeiting.

Without further ado, the results:

1.) Has your company seen a rise in counterfeit products or websites? 

  • 100% of respondents said yes

2.) Does your company have a dedicated brand protection department?

  • 50% of respondents said yes
  • 50% of respondents said no

3.) Currently, how much of your company’s budget is allocated towards brand protection?

  • 50% of respondents said 0%
  • 20% of respondents said 25%
  • 17% of respondents said 50%
  • 0 respondents said 75% or more
  • In addition to this several respondents said “5%” or “unknown”

4.) Does your company engage in searching or tracking the web for counterfeit websites?

  • 33% of respondents said yes
  • 66% of respondents said no

5.) Has your company done anything to engage it’s consumers in the fight against counterfeit products and websites?

  • 33% of respondents said yes
  • 66% of respondents said no

The main takeaway we found from this game was that despite the fact every participant has seen a rise in counterfeit products and websites, companies are still dragging their feet when it comes to protecting their consumers. 

What do you think companies could do to help curb this growing problem? Tell us in the comments!

For more information on how AuthentiGuard can help brand owners and consumers alike, please visit www.AuthentiGuard.com 

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The Brand Protection Game!

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Every major brand puts in some effort to fight counterfeit products and websites. Take our quick survey to see where you and your company rate.

Click here to take our survey!

The results will be posted here, the DSS blog, next week!

Disclaimer: all information will remain anonymous. This survey is strictly for fun and to see where you and your company stock up against the rest of the brand protection community.

For more information on how AuthentiGuard can help brand owners and consumers alike, please visit www.AuthentiGuard.com 

INSIDE THE COUNTERFEIT GOLF INDUSTRY

Counterfeit Golf IndustryIn 2013, federal agents raided a counterfeit ring in South Carolina and withdrew large quantities of fake goods. Typically when this happens, onlookers see hundreds of luxury goods or fake pharmaceuticals being confiscated, but this time it was something different – golf clubs, balls, bags and apparel. (Source)

The good news is that the chance of these counterfeit goods making it into a retail store setting in the US is slim. The bad news is that this does not apply to customers shopping online. Counterfeit golf merchandise is being purchased at the speed of broadband as consumers around the globe are unknowingly purchasing tens of millions of dollars in knock-offs from fake websites. In fact, it is estimated that 95% of counterfeit golf merchandise is located online. (Source)

On Canal Street, it would be difficult to find a customer upset that their Chanel purse is a fake – some consumers simply buy for a name. But, when consumers spend the money and do the research, they expect a high-quality product in return. Unfortunately, the majority of the time quality is not what these online customers are purchasing.

Tom Jaronski, President of The Golf Connection LLC, talked to us about the downside to counterfeit golf merchandise. “The sophistication of counterfeit golf merchandise is growing at an alarming rate– long ago are the days of quickly spotting a fake due to exterior irregularities such as chipped paint or leaking glue. Now it is all about what is on the inside. Counterfeit golf merchandise is comprised of low-grade materials and manufacturer irregularities that will cause a user’s performance to suffer such as; poor shaft composition, unbalanced interior walls and supposedly hollow iron-head cavities that instead, are solid steel.”

For now, it seems brand owners are (yet again) telling consumers to simply use common knowledge when shopping online– the age old saying “if it is too good to be true, it probably is.” By using DSS’s simple AuthentiGuard smartphone APP, consumers could identify authorized resellers online and have peace of mind that the product they just bought is of the quality they deserve.


For more information on how AuthentiGuard can help brand owners and consumers alike, please visit www.AuthentiGuard.com 

Access to Safe Medicines Announcement

We are happy to announce we will be exhibiting at the Access to Safe Medicines Global Forum in London on April 2nd-4th!

The Global Forum on Access to Safe Medicines provides a valuable meeting point for all those involved in tackling counterfeit, diverted and other unsafe medicines.

Now in its 8th year, the conference began as the Global Forum on Pharmaceutical AntiCounterfeiting, with the first conference held in Geneva in 2002.

The agenda explores many international strategies and technologies designed to address:

  • Drug Diversion and Counterfeiting
  • Out-of-date and Badly Stored Drugs
  • The Safety of Online Medicines
  • False Labeling
  • Supply Chain Security

Since 2002, there has been an increase in awareness of the dangers of counterfeit medicines in the pharmaceutical industry, national drug regulators, law enforcement agencies, international organizations and healthcare professionals have never been more active in combating fake medicines and medical devices.

Nonetheless, the problem persists and may even be on the rise in many parts of the world, including the Americas and Europe. So the question is no longer “What is the nature of the problem?” but “How do we collaborate to combat the problem and what is the best way to do so?”.

With its established and exceptional mix of stakeholder participation, the Global Forum on Access to Safe Medicines provides an ideal forum to discuss these questions. Collaboration between the pharmaceutical industry, DRAs, customs and police, pharmacists, doctors, nurses, policy makers and patients is now generally recognized as essential for the most effective policies to combat fakes. 

The conference not only brings these groups together, but also adds another essential stakeholder element: suppliers of anti-counterfeiting services and technologies. This makes the Global Forum a unique opportunity to see the latest in anti-counterfeiting technologies and to hear how they are – or could be – applied by individual companies, DRAs or consortia. Source 

For information on how to come see us at this exciting event, click here 

For more information on how brand owners and consumers alike can curb the issue of counterfeit websites and products, please click here