Brand Protection Game: The Results

We had a great response to last week’s brand protection game! Our goal for this was to simply see how companies are currently handling the issue of counterfeiting.

Without further ado, the results:

1.) Has your company seen a rise in counterfeit products or websites? 

  • 100% of respondents said yes

2.) Does your company have a dedicated brand protection department?

  • 50% of respondents said yes
  • 50% of respondents said no

3.) Currently, how much of your company’s budget is allocated towards brand protection?

  • 50% of respondents said 0%
  • 20% of respondents said 25%
  • 17% of respondents said 50%
  • 0 respondents said 75% or more
  • In addition to this several respondents said “5%” or “unknown”

4.) Does your company engage in searching or tracking the web for counterfeit websites?

  • 33% of respondents said yes
  • 66% of respondents said no

5.) Has your company done anything to engage it’s consumers in the fight against counterfeit products and websites?

  • 33% of respondents said yes
  • 66% of respondents said no

The main takeaway we found from this game was that despite the fact every participant has seen a rise in counterfeit products and websites, companies are still dragging their feet when it comes to protecting their consumers. 

What do you think companies could do to help curb this growing problem? Tell us in the comments!

For more information on how AuthentiGuard can help brand owners and consumers alike, please visit www.AuthentiGuard.com 

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