2014 UL Brand Protection Conference

DSS is happy to announce we will be exhibiting at the 2014 UL Brand Protection Conference June 24-25th in Los Angeles. 

For over 15 years, UL has taken an aggressive stance against product counterfeiting through a comprehensive program involving enforcement, education and partnerships with key IP crime stakeholders from around the world.

As part of UL’s public service and safety-oriented mission, UL is organizing the 2014 conference to serve as a catalyst to strengthen and enhance brand protection programs, provide best practices for combatting IP crime and to strengthen global partnerships against this growing threat. 

How can we help you ensure you are protecting your brand, website and consumers from counterfeiters? Come meet us at the UL Conference to find out! We’ll show you how we can help:

  1. Quickly distinguish between real and fake products throughout every level of your supply chain
  2. Receive real-time, worldwide reporting
  3. Engage, encourage and connect with your customers.
  4. Establish e-commerce website validation

To schedule a meeting with us, please contact Kaitlyn White at kwhite@DSSsecure.com

For more information on how AuthentiSuite can help protect brands and consumers alike, please visit www.AuthentiGuard.com 

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Counterfeit Tickets – A Growing Problem?

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by Pat McInally, DSS Director of Sports and Entertainment
949-466-2460

Imagine scoring coveted tickets to a concert. You spend weeks, months even, excitedly preparing for the day but, when you get to the venue – security won’t let you in. 

Unfortunately, this is what happens to hundreds, even thousands, of attendees each year. Today’s phony tickets look and feel authentic to the buyer – but they will not get the holder into the concert, fairground or sporting event. 

In just the last month news broke about…

  1. NHL warns unsuspecting fans that they may be targeted by bootleggers selling unauthorized or knock-off tickets (Source)
  2. Police Warn of Tickets for Fake Fairgrounds Event (Source)
  3. Annual Dollar Amount of Ticket Fraud? $4 Billion. (Source)
  4. Authorities Investigate Bogus Blackhawks Tickets (Source)
  5. Suspected Counterfeit Tickets at Coppin Graduation – Hundreds Shut Out (Source)

Given the seriousness of this growing problem, what can these major venues do to protect their consumers?

Stay tuned to find out…

 

For more information on how AuthentiSuite can protect brands and consumers alike, please visit www.AuthentiGuard.com

The Impact of Counterfeit Products on Consumers

DSS will be hosting a webinar on June 13th at 10am and 3pm EST to disclose the findings of our online survey, “DSS Secure Counterfeit Study” conducted by Harris Poll. This webinar will cover:

  1.  Current online shopping habits
  2.  Perceived advantages and disadvantages of shopping online
  3.  An exploration of counterfeiting and other online shopping concerns
  4.  The potential impact authentication systems could have for online shopping.

Not only will this webinar give you an inside look into online consumer’s behavior but, DSS is offering anyone who attends the FULL research summary free of charge!

This survey was conducted online within the United States by Harris Poll on behalf of Document Security Systems, Inc. from January 2-8th, 2014 among 1,015 U.S. smartphone owners ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please call the DSS Corporate Office at 585-325-3610.

DSS believes we have answered the question of “What do consumers think of counterfeit products?” and can’t wait to share it with the brand protection community. But, in the meantime, we want to know – how do YOU think consumers feel about counterfeit products? Are they nervous about shopping online? Are consumers more fearful of buying counterfeit purses, electronics or pharmaceuticals? Would authentication technologies ease their minds? Tell us in the comments! 

For information on how to join our webinar, please feel free to contact Kaitlyn White at kwhite@DSSsecure.com.  

The Financial Industry’s Phishing Problem

According to an article by SecureList, the rate at which cyber-criminals are attacking the financial industry has doubled since 2012. 

How are these scammers doing it? One word: phishing

Phishing, or creating fake copies of sites to obtain confidential user data, is a common cyber threat. This is largely due to the fact that to deploy the most simple pushing campaign, cyber-criminals do not need to have programming knowledge. As phishing is based primarily on forged websites, it’s enough to just have web design skills.

For example, an article by SmartImageMoney showed how one phishing attack that used a Virginia based payment processing company sent out 167 million forged emails in a single day. The emails contained company imagery and content taken directly from their website – luring victims in with the company’s well known, and trusted, logo.

Widespread brand recognition is one of the mail tools of the phishers: the more popular the brand, the easier it is for cyber-criminals to use its name to lure users to fake websites. In 2013, 25 banks attracted about 60% of all attacks. These 25 organizations are the largest international banking brands around, operating in dozens of countries worldwide.

The worst part? Depending on the type of phishing, cyber-criminals can net up with $70,000 of consumer’s money from a single attack.

With numbers such as these, it is evident that phishing isn’t going anywhere and that consumers can expect the number of incidents to steadily increase as more money is made. To fight back organizations need to actively educate their consumers while taking advantage of systems that offer both website verification and two-factor authentication. 

To learn how to financial institutions can help fight the threat of phishing, please join our webinar here or visit www.AuthentiGuard.com  

Rampant Counterfeiting Demands Cutting-Edge Solutions

By David Wicker, DSS VP of Research and Development

Note: This article first appeared in PDA’s Tech Trends. To learn more, please visit www.pda.org 

According to the WHO, the range of counterfeit pharmaceutical products reaching markets around the world continues to broaden with increasing internet retail sales for both branded and generic drugs. In more than 50% of cases, medicines purchased over the internet from illegal sites have been found to be counterfeit. That same study states that worldwide counterfeit drugs sales werImagee estimated to top US $75 billion, a 90% increase over the previous five years.

While there are many statistics on counterfeiting’s impact on companies and consumers, these studies only give a glimpse into the extent of the problem. Most experts believe that the increasing sophistication of counterfeits along with flexibility from the internet to market them, has led to increasing occurrences of counterfeits entering the supply chain.

Because imaging technology evolves so rapidly and online retail stores can quickly disappear and reappear elsewhere, the digital security and authentication business must work hard to remain ahead of the counterfeiters. One of the biggest challenges involves staying ahead with innovation and technology.

The technologies fit into two categories: anti-counterfeiting and authentication. Anti-counterfeiting technologies make it difficult for counterfeiters to accurately reproduce a document, label or package with a desktop scanner or a copier.

Authentication technologies provide validation of genuine articles or websites through propitiatory lenses, optically variable changes and even through leading edge smartphone applications.

For the pharmaceutical industry, authentication features need to resist duplication, provide real-time authentication with devices that are not cost prohibitive and are readily available, and can report problems within the supply chain. Solutions should also secure, organize, and archive the collected data for brand owner and investigator use. Optimal authentication features will also help consumers determine if they are purchasing from an authorized website.

For more information on how brand owners and consumers alike can curb the issue of counterfeit websites and product, please visit www.AuthentiGuard.com