The Impact of Counterfeit Products on Consumers

DSS will be hosting a webinar on June 13th at 10am and 3pm EST to disclose the findings of our online survey, “DSS Secure Counterfeit Study” conducted by Harris Poll. This webinar will cover:

  1.  Current online shopping habits
  2.  Perceived advantages and disadvantages of shopping online
  3.  An exploration of counterfeiting and other online shopping concerns
  4.  The potential impact authentication systems could have for online shopping.

Not only will this webinar give you an inside look into online consumer’s behavior but, DSS is offering anyone who attends the FULL research summary free of charge!

This survey was conducted online within the United States by Harris Poll on behalf of Document Security Systems, Inc. from January 2-8th, 2014 among 1,015 U.S. smartphone owners ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please call the DSS Corporate Office at 585-325-3610.

DSS believes we have answered the question of “What do consumers think of counterfeit products?” and can’t wait to share it with the brand protection community. But, in the meantime, we want to know – how do YOU think consumers feel about counterfeit products? Are they nervous about shopping online? Are consumers more fearful of buying counterfeit purses, electronics or pharmaceuticals? Would authentication technologies ease their minds? Tell us in the comments! 

For information on how to join our webinar, please feel free to contact Kaitlyn White at kwhite@DSSsecure.com.  

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2 thoughts on “The Impact of Counterfeit Products on Consumers

  1. Stef says:

    I think consumers are more afraid of buying counterfeit electronics that could back-fire and harm their homes/loved ones. Looking forward to the webinar!

  2. BG says:

    I suspect consumers only really care that a product is fake if they perceive to have paid a real price. It would be interesting to know at which level of discount consumers accept that they were really only buying a copy and therefore accept potential flaws, i.e. for a copy at 90% of the real price they might not accept any quality differences but at 50% they might reason that it’s worth the gamble.

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