As the problem of counterfeit beauty products rises, the AuthentiGuard team has compiled a few quick, easy tips to help you shop safely.
- For liquid beauty products such as lotion or hair products, make sure you smell the product before you purchase it. If the smell varies even slightly from the usual clean scent, you may have a counterfeit product at hand.
- Check the bottle. Is it damaged, dirty or faded? If yes, this product could have been diverted from the supply chain. The danger that lies here is that this product is most likely expired or tampered with – putting you at risk.
- Look closely at the label. If the brand name is misspelled or a logo or image is blurry, there is a good chance that the product you are holding is not authentic.
- Be wary of where you purchase your product. Oftentimes stores such as Walmart or Target can get higher end brands that are counterfeit or diverted. Be aware of authorized resellers for your favorite beauty brand. If you are going to purchase a high-end product, purchase it at a salon or beauty store such as Sephora or Ulta.
- Don’t buy it online. As the old saying goes, if it is too good to be true, it probably is.
It’s very important to realize how dangerous a counterfeit beauty product is. The groups driving these counterfeit products have no government regulations to abide by. Diverted products can be expired, or improperly stored, leaving you open to a world of harmful bacteria. Additionally, counterfeit products may have been created in an unsanitary environment and may contain dangerous contaminants. For example, there has been reports of toxic chemicals, and even urine, in some counterfeit perfumes.
To learn how AuthentiGuard can help keep your brand and consumers safe, please visit www.AuthentiGuard.com