Shopping Safe Online – The Golf Addition

Golf ball on white tee and golf club preparing to shot.

A few weeks ago we posted an article about counterfeit golf apparel, clubs and accessories and how they were making their way into homes of unknowing consumers.

Today, we’re going to be talking about how to avoid buying counterfeit golf clubs and accessories online. With KeepGolfReal.com removing more than 250 fake golf websites last year, the problem is real and growing.

Below are a few tips and tricks to make sure you are shopping safe online:

  1. Feedback: Always check the reviews before purchasing a golf club online. If there are several complaints about a product not shipping, the products quality or the website’s poor customer service, these could all be signs that you are dealing with a fake website.
  2. Great Deal: Even on auction websites, if the deal is too good to be true, it is. Often times knock-off sellers will justify the low cost as “received as gift” or “won in a raffle.” Don’t let it deceive you – it’s fake.
  3. Serial Numbers: When in doubt, ask for the serial number. If the company or seller refuses to provide it to you, it is a clear indicator that it is not a real product.

Always remember, if you are curious about whether you are on a true authorized reseller of the product you are looking to purchase, you can always check with the manufacture. Many times manufacture websites will gladly provide a list of their licensed resellers.

DSS and AuthentiSite can help consumer and brand owners alike prove website’s authenticity. To learn more, please visit www.AuthentiGuard.com

How to Spot Counterfeit Football Merchandise

NFLEarlier this year federal officials announced a crackdown on counterfeit goods, ending in the seizure of more than $21.6 million in fake NFL merchandise. 

As you may or may not know, counterfeiters use inferior materials and craftsmanship to produce look-alike products that do not benefit the teams, the players, or the employees of the U.S. based companies and trademark holders. Honestly, the only place your support for the team is going is into the pockets of criminals hiding out abroad.

With kickoff right around the corner, DSS has decided to provide our readers with some quick tips and tricks on how to spot a fake.

  • Tags tell all. In most counterfeit NFL gear, there is only one tag for washing instructions. However, in a authentic pieces, there are two tags; one for washing instructions and a second for a serial number. That quality of these tags often differ as well – the real ones are shiny and smooth while the fake ones feel like paper.
  • The look and feel of the jersey is your second indicator if you’re dealing with a counterfeit product. The numbers and/or lettering on an authentic NFL jersey will have a smooth look and wont feel loose or fragile to the touch. On the other hand, a fake jersey will feel likely feel rough, the colors will seem faded or wrong all together and the lettering will often times begin to peel away.
  • Lastly, the price of the jersey is probably the best giveaway to spot a fake jersey. Most of these fake jerseys sport a $50 price tag. Remember you get what you pay for and the quality is equal to what you pay for the jersey – cheap.

Consumers should be made aware that these counterfeit items are found in both stores and websites. Some studies show that as many as 800,000 counterfeit jerseys are sold online each year.

DSS is working around the clock to stop the sale of counterfeit merchandise. To learn how AuthentiGuard can protect consumers and brands alike, please visit www.AuthentiGuard.com

Did They Get Your Customer’s Usernames and Passwords?

Early last week, in what some are calling the “biggest internet heist in history”, Russian hackers amassed over one billion username and password combinations.

This comes not even a year after 40 million credit card numbers were stolen from a major retailer – causing experts and consumers alike to wonder if keeping personal information out of the hands of thieves is a loosing battle.

DSS is here to tell you, it’s not.

Our AuthentiSite solution provides true, two-factor authentication for websites through the use of our patented Prism mark and a smartphone application.

Are phishing emails targeting your customers?
Are you having issues with counterfeit websites or products damaging your brands reputation?Would you like consumers to inform you when they have encountered counterfeit websites?

If you answered yes to any of these questions, our free informational webinar on September 8th at 2pm EST is for you.

Click here to register.

During this quick half-hour session, you will learn:

  1. How to identify the real dangers to your brand
  2. Current technologies and solutions
  3. Ways to create proactive customer involvement

Click here to register.

We look forward to your attendance! In the meantime, should you have any questions about our products and services, please visit www.AuthentiGuard.com

Today’s Growing Cyber Threats

cybersecurity

Earlier this week, in what some are calling the “biggest internet heist in history”, Russian hackers amassed over one billion username and password combinations and more than 500 million email addresses.

This comes not even a year after 40 million credit card numbers were stolen from Target and cyber criminals attacked Adobe’s databases – causing experts and consumers alike to wonder if keeping personal information out of the hands of thieves is a losing battle.

What do these thieves want with your usernames and passwords? For the Russians in particular, they were using the logins to spam weight loss ads on social media accounts for, what is believed to be, third party groups. Although some credentials have been sold to the black market, many remain in the hands of the Russian Gang. Should these professional criminals decide to sell the information, it would be very lucrative for the gang.

While a credit cards can be cancelled, things such as an email address or social security number are easy targets for identity theft. Consumers tend to use the same email and passwords for several different websites. Criminals take these credentials and test them on websites that hold valuable information, such as banks or brokerage firms.

“Companies that rely on usernames and passwords have to develop a sense of urgency about changing this,” said Avivah Litan, a security analyst at the research firm Gartner. “Until they do, criminals will just keep stockpiling people’s credentials.

This is where DSS’s AuthentiSite Solution comes in. By implementing AuthentiSite, consumers will know they are on a trusted website, and brand owners will be able to verify it is a customer, not a hacker, on their website.

For example; John Smith will be able to verify he is on his trusted banking website (not a fake, phishing site) and the bank will be able to verify that John Smith is accessing his own account.

It all starts with our patented Prism mark. This mark’s security technology is tied into our secure server making it virtually impossible for criminals to duplicate the mark on illegal or fraudulent websites.

If you are interested in learning more, please sign up for our free, informational webinar on September 8th at 2pm EST. During this webinar, industry experts will discuss AuthentiSite and how the program is being continuously developed to end cyber attacks.

To register, click here.

In the meantime, to learn how AuthentiGuard can help protect brand owners and consumers alike, please visit www.AuthentiGuard.com

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