Looks like major retailers could be experiencing a big hit this holiday season. According to CreditCards.com nearly half of cardholders are likely to avoid stores hit by data breaches.
Here are they study’s highlights:
- 45% percent of respondents with credit or debit cards said they would definitely or probably avoid one of their regular stores over the holidays if that retailer had experienced a data breach.
- 16% percent said they definitely would not return to a retailer if the store had been hacked
- 29% said they probably would not shop at such stores.
These results come from a survey of randomly selected 865 American adults who have debit or credit cards conducted by landline and cellphone October 2-5th for CreditCards.com by Princeton Survey Research Associates International.
What do you think? Will you be avoiding the major retailers this year? Let us know in the comments!
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