Major Retailers to Take a Hit this Holiday Season


Looks like major retailers could be experiencing a big hit this holiday season.  According to nearly half of cardholders are likely to avoid stores hit by data breaches.

Here are they study’s highlights:

  • 45% percent of respondents with credit or debit cards said they would definitely or probably avoid one of their regular stores over the holidays if that retailer had experienced a data breach.
  • 16% percent said they definitely would not return to a retailer if the store had been hacked
  • 29% said they probably would not shop at such stores.

These results come from a survey of randomly selected 865 American adults who have debit or credit cards conducted by landline and cellphone October 2-5th for by Princeton Survey Research Associates International.

What do you think? Will you be avoiding the major retailers this year? Let us know in the comments! 

AuthentiSite helps protect consumers and brand owners alike from the threat of security breaches. To learn more, please visit


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