“Consumers, the Missing Soldiers in the War on Counterfeit Goods” Webinar on June 13

DSS, Inc. a leader in anti-counterfeiting and authentication solutions, will host a webinar on June 13, 2014 at 10 a.m. and 3 p.m. EST

The webinar titled “Consumers, the Missing Soldiers in the War on Counterfeit Goods, Find Out What They Think” will discuss the findings of the DSS commissioned market research survey titled “DSS Secure Counterfeit Study.”

Pat McInally

Pat McInally, NFL

Ron Guido

Ron Guido

 

 

 

 

 

 

The webinar will feature industry experts Ron Guido, former vice president of Global Brand Protection and Supply Chain Integrity for Johnson & Johnson and Pat McInally, former NFL player, syndicated columnist, author and creator of Kenner Toy’s “Starting Line-up.” Larry Shannon-Missal from Harris Interactive will discuss the research methodology behind the market research survey.

The webinar will cover:

  1.  Current online shopping habits.
  2.  Perceived advantages and disadvantages of shopping online.
  3.  An exploration of counterfeiting and other online shopping concerns.
  4.  The potential impact authentication systems could have for online shopping.

The webinar will provide an inside look into online consumer’s behavior and consumer opinion of online counterfeits. DSS is offering the FULL research summary, free of charge, to all webinar attendees. To sign up, please follow the instructions provided at this link.

The survey was conducted online within the United States by Harris Poll on behalf of Document Security Systems, Inc. from January 2-8, 2014 among 1,015 U.S. smartphone owners ages 18 and older. The online survey was not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please call 585-325-3610.

About Pat McInally Pat McInally graduated with honors from Harvard University in 1975.  While at Harvard, he was consensus first team All-American (wide receiver), named second team All-America in his junior season, named First Team All-New England and All-East junior and senior years.  In 1974, he was named both New England Player of the Year and National Football Hall of Fame Scholar-Athlete.  He was also named All-Ivy League as punter and wide receiver  and played in the East-West Shrine Game, Hula Bowl, Senior Bowl (first Ivy Leaguer) and College All-Star Game.

In 1975 he was drafted by the NFL’s Cincinnati Bengals.  He was the only NFL player ever to achieve a perfect score of 50 on the Wonderlic Intelligence Test.   Mr. McInally’s professional football career includes being named to the NFL 1976 All-Rookie Team, leading the NFL in punting in the 1978-79 and 1981-82 seasons, being named to the 1982 All-Pro Team, and playing in the Pro Bowl as well as playing in Super Bowl XVI.   He has the distinction of being the only Harvard graduate to play in both the Super Bowl and Pro Bowl.

After playing professional football, Pat McInally was enshrined in the Harvard Athletic Hall of Fame, enshrined in the Orange County Hall of Fame, Named to the All-Time Cincinnati Bengal Team, named to the All-Time Orange County Football Team, named to the All-Time,  All-Ivy League Silver Anniversary Team, as both punter and wide receiver, and enshrined in the Collegiate Football Hall of Fame as one of only six individuals named as the top scholar-athletes of the 20th Century.

In the 1980’s, Pat McInally had the number one syndicated sports column in the country, “Pat Answers for Kids”, a weekly article, with readership in excess of 20 million. He also wrote “Moms & Dads, Kids & Sports”, published by Scribners and authored articles for NFL.com, PopWarner.com, NYSCA, Pony League Baseball, soccer organizations, and PacifiCare.com. In 1987 he created Kenner Toys’ “Starting Line-Up”, which is expected to get over 700 million dollars in sales over the next 13 years.   He has worked with the National Council of Youth Sports, National Park and Recreation Association, Boys and Girls Clubs of America, and the American Football Coaches Associations.  He presently serves on the NFL’s Youth Football Board with Commissioner Roger Goodall.

About Ron Guido Ron Guido is an independent consultant specializing in brand protection, marketing and supply chain management.  Ron has 36 years of experience with Johnson & Johnson.  He has held executive level positions in the areas of operations, sales & marketing, business development, information technology and general management.

His most recent role was Vice President, Global Brand Protection for Johnson & Johnson where his group was responsible for anti-counterfeiting programs and policies. He continues to consult on the topic of supply security and is broadly recognized by industry peers and government agencies as a leading authority on anti-counterfeiting practices and technologies.

He is a Board member for a charitable medical organization known as Operation Smile and an advisor to the Rothman Institute of Entrepreneurship at Fairleigh Dickinson University. Ron holds three patents for medical devices.

Ron has an undergraduate degree in Industrial Engineering from Rutgers University and a Masters in Management Engineering from New Jersey Institute of Technology.

About Nielsen & The Harris Poll On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll.  Nielsen Holdings N.V. is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

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ONLINE COUNTERFEITING – WHO IS TO BLAME?

Online shopping is a growing trend and counterfeiters are taking full advantage, launching sophisticated, bogus websites daily. These websites serve as an outlet for counterfeit goods and phishing attempts that scam everyday consumers into paying money for a product with little to no value – if they even get a product at all.

As this problem grows, the question arises – who is to blame? Is it the consumer for buying the product or the counterfeited brand for letting it happen?

Document Security Systems, Inc. (DSS) took a closer look at this issue and conducted a research study examining what consumers thought about online shopping security.

According to our online survey, conducted on our behalf by Harris Poll in January among 1,000 smartphone users (18+), 71% of smartphone users stated that merchant websites are at least somewhat capable of preventing online purchases of counterfeit merchandise.

While the vast majority of smartphone owners (86%) believe a manufacturer has a responsibility to ensure retailers claiming to sell its products are selling “the real thing,” we find that many brand owners feel that consumers should know the age-old saying ‘if it’s too good to be true, it probably is.

However, this ‘buyer beware’ mentality leaves the consumer exposed unknowingly and in turn, can erode their trust in the brand. Without consumer education programs in place, consumers have little knowledge of what to look for in a legitimate website, or just how real this problem is.

Take for example the trusted marks of a genuine website, such as SSL certificates and verified symbols. Almost half of smartphone owners (48%) believe these are signs that an online retailer is genuine. What they don’t realize is just how easily these marks are duplicated and placed on fake websites – concealing the counterfeiter. With little to no effort, these symbols can be dragged and dropped from a real website to a fake one.

At the end of the day, brand owners need to keep consumers’ trust in order to stay in business. One way to do that is by taking a strong stance against counterfeiting. According to the same study, 88% of smartphone owners would have a better opinion of a brand they feel is taking steps to make sure their products are not counterfeited.

For more information on how brand owners and consumers alike can curb the issue of counterfeit websites and product, please click here

Research methodology:
This survey was conducted online within the United States by Harris Poll on behalf of Document Security Systems, Inc. from January 2-8th, 2014 among 1,015 U.S. smartphone owners ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please call the DSS Corporate Office at 585-325-3610.