2014 UL Brand Protection Conference

DSS is happy to announce we will be exhibiting at the 2014 UL Brand Protection Conference June 24-25th in Los Angeles. 

For over 15 years, UL has taken an aggressive stance against product counterfeiting through a comprehensive program involving enforcement, education and partnerships with key IP crime stakeholders from around the world.

As part of UL’s public service and safety-oriented mission, UL is organizing the 2014 conference to serve as a catalyst to strengthen and enhance brand protection programs, provide best practices for combatting IP crime and to strengthen global partnerships against this growing threat. 

How can we help you ensure you are protecting your brand, website and consumers from counterfeiters? Come meet us at the UL Conference to find out! We’ll show you how we can help:

  1. Quickly distinguish between real and fake products throughout every level of your supply chain
  2. Receive real-time, worldwide reporting
  3. Engage, encourage and connect with your customers.
  4. Establish e-commerce website validation

To schedule a meeting with us, please contact Kaitlyn White at kwhite@DSSsecure.com

For more information on how AuthentiSuite can help protect brands and consumers alike, please visit www.AuthentiGuard.com 


Rampant Counterfeiting Demands Cutting-Edge Solutions

By David Wicker, DSS VP of Research and Development

Note: This article first appeared in PDA’s Tech Trends. To learn more, please visit www.pda.org 

According to the WHO, the range of counterfeit pharmaceutical products reaching markets around the world continues to broaden with increasing internet retail sales for both branded and generic drugs. In more than 50% of cases, medicines purchased over the internet from illegal sites have been found to be counterfeit. That same study states that worldwide counterfeit drugs sales werImagee estimated to top US $75 billion, a 90% increase over the previous five years.

While there are many statistics on counterfeiting’s impact on companies and consumers, these studies only give a glimpse into the extent of the problem. Most experts believe that the increasing sophistication of counterfeits along with flexibility from the internet to market them, has led to increasing occurrences of counterfeits entering the supply chain.

Because imaging technology evolves so rapidly and online retail stores can quickly disappear and reappear elsewhere, the digital security and authentication business must work hard to remain ahead of the counterfeiters. One of the biggest challenges involves staying ahead with innovation and technology.

The technologies fit into two categories: anti-counterfeiting and authentication. Anti-counterfeiting technologies make it difficult for counterfeiters to accurately reproduce a document, label or package with a desktop scanner or a copier.

Authentication technologies provide validation of genuine articles or websites through propitiatory lenses, optically variable changes and even through leading edge smartphone applications.

For the pharmaceutical industry, authentication features need to resist duplication, provide real-time authentication with devices that are not cost prohibitive and are readily available, and can report problems within the supply chain. Solutions should also secure, organize, and archive the collected data for brand owner and investigator use. Optimal authentication features will also help consumers determine if they are purchasing from an authorized website.

For more information on how brand owners and consumers alike can curb the issue of counterfeit websites and product, please visit www.AuthentiGuard.com 

The Problem With Website Seal Programs

According to truste.com, 90% of adults are concerned about piracy, and 88% avoid companies that don’t protect their privacy. Because of this, companies participate in website seal programs to prove their validity and, in turn, gain their consumer’s trust and business.

In order to earn these seals, companies typically have to go through several privacy and website infrastructure checks. This process is set up to ensure there are minimal threats to a customer’s personal information. Once the website passes, the website is approved to display the seal’s artwork.

The security problem isn’t in the seal process – its the seal’s artwork. According to our online survey, conducted on our behalf by Harris Poll in January, among 1,000 smartphone users (18+), almost half of smartphone owners (48%) believe that marks such as SSL certificates and a verified symbol are signs that an online retailer is genuine.

However, without an authentication feature built directly into the artwork, anyone with a mouse can drag and drop the trusted images onto their own website – without a doubt, counterfeiters know and actively practice this. 

71% of smartphone users stated that merchant websites are at least somewhat capable of preventing online purchases of counterfeit merchandise. But is displaying an easily duplicated image all they can do? We don’t think so. 

Here at DSS, we have taken a strong stance against phishing and counterfeit websites, which is exactly why we created AuthentiSite. By building a seal with a non-transferable authentication feature, and backing it with cloud-based security look-ups, DSS’s AuthentiSite solution bridges the gap between seal programs and actual website authentication.

For more information on how brand owners and consumers alike can curb the issue of counterfeit websites and product, please visit www.AuthentiGuard.com

Research methodology:
This survey was conducted online within the United States by Harris Poll on behalf of Document Security Systems, Inc. from January 2-8th, 2014 among 1,015 U.S. smartphone owners ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please call the DSS Corporate Office at 585-325-3610.